Ubludesign is the creative practice of award‑winning designer Mats Mæland.
Archive
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Amedia is Norway’s largest newspaper publisher and a leading Nordic media group, owned by the non-profit Amedia Foundation. Amedia’s mission is to safeguard local, independent journalism, and the company is driven by a belief that local voices must continue to be heard. It is the small, the local and the great diversity of communities that shape the culture of the Nordic countries, and Amedia is committed to protecting that.
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Visit Svalbard needed a more intuitive website to help visitors and residents find essential information, explore local experiences and access booking services. I contributed to the pitch that secured the client and later advised on UX and visual design across key pages, focusing on clearer navigation, information architecture and usability.
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Finansnæringens autorisasjonsordninger (FinAut) manages authorisation and competence schemes for advisers and robo-advisers in the Norwegian financial industry, helping ensure high professional standards and ethical customer treatment. The current portal relies on a complex system landscape integrated with several learning management systems (LMS), and over time this has made it feel unintuitive for several user groups.
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Bærum Municipality’s website shares information about municipal services, politics, culture and job vacancies. It is a shared arena for residents, the place people go when they need something from the municipality, whether that’s reporting an issue, finding an application deadline or reading up on a service.
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IKEA is an international retail company that develops and sells furniture and home furnishing solutions with a focus on functionality, design, sustainability and affordability. The company is known for efficient logistics, customer service and strong core values rooted in simplicity and cost-consciousness.
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Zalo is a Norwegian dishwashing liquid produced by Orkla. It has been on the market since 1951 and is one of the most recognised brands in Norway.
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In autumn 2024, we noticed a striking trend in the fitness world: people paying others to work out for them on their Strava profiles. So-called Strava jockeys. Together with SATS, we agreed this was something we had to comment on.
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17 May is the day all of Norway brings out its finest clothes. Many people have left their bunad or suit hanging in the wardrobe since last year, and it’s easy to forget to remove dust and lint before the children’s parade begins.
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100 Dagar is Norway’s smallest music industry festival, dedicated to championing new bands and artists from the south-west and west of Norway. The festival is a platform for newcomers, helping artists take their first steps into the professional music world.
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About
I’m a multidisciplinary designer with over a decade of experience spanning advertising, digital design, concept development and strategic design.
Throughout my career, I’ve developed a clear philosophy: great design should be thoughtful, robust and intuitive. I combine a strong eye for quality with a pragmatic approach to problem-solving, bringing a holistic visual perspective to everything from user journeys to digital interfaces. I enjoy tackling challenges of all scales and have worked with everyone from early-stage start-ups to established international brands.
People and collaboration at the heart of design
I put people at the centre of my work. I believe the strongest solutions emerge through open dialogue, clear communication and close collaboration. Every project is a shared effort, built on a mutual understanding of the goals, challenges and opportunities at hand. By establishing this common ground early, I create the conditions for a clear and purposeful creative direction.
Expertise driven by curiosity and enthusiasm
I’m engaged, sociable and naturally collaborative, combining deep professional expertise with an infectious enthusiasm for my craft. I believe great work comes from an environment where people feel comfortable sharing ideas, challenging assumptions and exploring new perspectives. I value honesty, mutual respect and constructive discussions that push both individuals and teams forward.
Recognition and experience
I’m an award-winning designer recognised both nationally and internationally. Among my achievements, I particularly value several Grand Prix at Eurobest and multiple Gold, silver and bronze lions at Cannes Lions.
My experience spans a diverse range of industries and brands, including Amedia, Visit Svalbard, Bærum Kommune, Stabekk skole, IKEA, Norwegian, Vipps, DNB, Godfisk, the Norwegian Seafood Council, REMA 1000, Orkla, Statens Vegvesen and WWF.